One month down… 11 to go to make this year YOUR BEST YEAR yet!!
If you haven’t mapped out your marketing plan for the year yet, you might want to hop to it!! You see, without a plan, you’re likely NOT consistent in your marketing efforts and because of THAT it will take longer to build and grow.
I’m sure you know that customers have expectations for your business, and you work hard to fulfill those expectations on a daily basis.
And just like consistency allows you to stand out from your competitors, it will also be critical when it comes to planning your marketing efforts!!
You’ve heard the phrase ‘Consistency is key’ before, right? But it’s the “Key” to what? In a nutshell, consistency is the magic key to everything, especially when it comes to your marketing! But what I’ve found is most concierge businesses don’t know HOW to market their businesses, and the efforts they throw at the wall, are never consistent.
This is actually quite sad to me because if these folks would just get SERIOUS about their business and marketing, more personal concierge businesses would be successful. Many start with lots of passion, but then flake out and then get upset when they aren’t attracting enough clients.
If you ONLY hear me say ONE thing, hear me say this ☺
Your marketing efforts can NOT be like your new fad diet or your attempt at going to the gym daily. You need to be consistent in the quality, quantity, and message of ALL your marketing messages.
You are SELLING a high-level service! Your marketing should actually reflect that. Does your marketing represent you as a high-end brand? It should!! Your physical representation of your business, your headshot, even your website should READ “I am honest, I have integrity, I’m skilled at what I do and I’m qualified to be in your personal business!”
Consistent marketing is NOT a “nice to have”, especially in THIS business! In order for people to understand TRULLY what you do and how to use your services, you need to ABM. (always be marketing). If you aren’t consistent in this area, then you won’t seem present to your potential clients.
Your message should be presented to your audience in the same fashion to get the same point across each time, in order to give them the value you set out to give. You can be creative in how you portray your message, but the concepts need to stay the same as to not confuse people. And to be honest, that can be difficult in this industry unless you are very careful with your messaging.
How can YOU improve consistency in your marketing?
Take a look at what you’re doing NOW and ask yourself:
- How often am I marketing?
- What marketing strategies am I using? One? Two? None?
- What are the results of my current marketing plan?
- If I’m completely honest with myself… Am I throwing my whole self in?
- Have I been consistent with my marketing message?
- Do I have a plan in place that is repeatable?
If you’re NOT happy with those answers… it’s TIME to make a shift! Take yourself AND your business, and therefore your marketing, seriously!
Your assignment this week
If you really want to change the trajectory of your business this year and NOT let your success happen by “chance”, come join us at The Concierge Academy Live! It’s a 2 day live event where concierge from all over will come together in unity to learn directly from me the EXACT marketing strategies I have used to successfully grow my business!
Tickets are still available for only $597 for Both days. (a very yummy lunch is included). But this is ONLY for people who want to
1) do THE work,
2) want to get more clients
3) are looking for a “community” of people to connect with in THIS industry…
Want to register? We have a payment plan available too! And once you register, you’ll get immediate access to the hotel information ☺ AND you’ll get access to our Private Facebook group so you can begin to create relationships with others in the industry who are just like you!
Click here for more details: I’m READY TO JOIN CALIVE Kelly!
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business